In 2025, UnitedHealth Group publicly stated that it delivered 19 million in-home visits, bringing care directly to patients at a scale that would have been difficult to imagine a decade ago. That figure should make every home healthcare executive, compliance officer, clinical leader, and technology partner pause. It is more than a large number. It is a signal that the center of gravity in healthcare is shifting.
Care is no longer confined to hospitals, physician offices, rehabilitation centers, or outpatient clinics. Increasingly, care is happening in the patient's living room, bedroom, assisted living apartment, and community setting.
UnitedHealth's formal 2025 annual filing also confirms the importance of this strategy. The company reported that its HouseCalls program alone performed 3.1 million clinical preventive home care visits in 2025, using nurse practitioners to address unmet care opportunities and close gaps in care. That distinction matters. The broader 19 million figure reflects the company's wider home-based care activity, while HouseCalls represents one specific clinical preventive home visit program. Together, they show the same direction: home-based care has become a major operating channel for large healthcare organizations.
For home healthcare agencies, this is both an opportunity and a warning.
The opportunity is obvious. Demand for care in the home is rising. Aging populations, chronic disease, hospital-at-home models, Medicare Advantage growth, staffing constraints, patient preference, and value-based reimbursement are all pushing healthcare closer to where people live. The warning is just as clear: as healthcare moves into the home, the operational and cybersecurity risks move with it.
A home visit is no longer just a clinical encounter. It is a digital transaction, a compliance event, a data exchange, a billing workflow, a mobile workforce activity, and a patient trust moment.
How UnitedHealth Was Able to Deliver Care at That Scale
UnitedHealth did not deliver millions of in-home visits by accident. It did so because it has the infrastructure, financial incentives, workforce models, technology platforms, member data, and care coordination systems to support home-based care as a strategic operating model.
First, UnitedHealth has a massive member base. Its 2025 Form 10-K reported 8.4 million Medicare Advantage members in its Medicare & Retirement business as of December 31, 2025. That scale gives the company the population base to identify care gaps, schedule visits, stratify risk, and deploy clinicians into the home in a systematic way.
Second, the company uses the home as a core part of its healthcare delivery strategy. In its reporting, UnitedHealth discusses enabling the home as a safe and effective setting for care. That is not casual language. It reflects a broader industry movement away from episodic, facility-centered care and toward continuous, coordinated, home-centered engagement.
Third, UnitedHealth's model aligns with value-based care. In traditional fee-for-service healthcare, the system is often paid when a patient becomes sick enough to require a billable encounter. In value-based care, the incentive changes. Plans and providers are rewarded for prevention, early intervention, better outcomes, reduced hospitalizations, and lower total cost of care. Home visits can help uncover risks that may not appear during a short office visit: medication confusion, fall hazards, food insecurity, caregiver limitations, isolation, behavioral health concerns, and gaps in follow-up care.
This is why home-based care is gaining traction. It gives healthcare organizations a more complete picture of the patient.
Fourth, the broader policy environment supports the shift. CMS expanded the Home Health Value-Based Purchasing Model nationwide beginning January 1, 2022, covering Medicare-certified home health agencies in all 50 states, the District of Columbia, and U.S. territories. The model is designed to improve quality and efficiency in home health care. That creates strong pressure for agencies to improve outcomes, documentation, patient experience, and operational performance.
In simple terms, UnitedHealth's 19 million in-home visits show what happens when scale, reimbursement, workforce strategy, data, and technology all point in the same direction.
The Real Lesson for Home Healthcare Agencies
The lesson is not that every home healthcare agency must become UnitedHealth. That is unrealistic and unnecessary.
The real lesson is that home healthcare is becoming a serious, data-driven, compliance-sensitive, technology-dependent care environment. Agencies that still view themselves as small, local, paper-driven service providers are at risk of falling behind. The industry is professionalizing. Payers are demanding more evidence. Regulators are demanding stronger safeguards. Patients and families are demanding reliability. Referral partners want confidence that agencies can protect sensitive information and deliver care consistently.
This creates a new standard for home healthcare leadership. The next generation of successful home healthcare agencies will need five capabilities:
- Clinical reliability. Agencies must prove they can deliver care safely and consistently in the home.
- Operational visibility. Leaders must know what is happening across visits, staff, devices, documentation, scheduling, and patient communication.
- Compliance discipline. HIPAA, payer requirements, state rules, quality measures, and breach notification expectations must be embedded into daily operations.
- Technology maturity. Agencies must use cloud systems, mobile tools, secure email, identity access, endpoint protection, backup, and reporting systems responsibly.
- Cyber resilience. Agencies must be able to prevent, detect, respond to, and recover from cyber incidents without collapsing operationally.
That last capability is becoming one of the most important.
When Care Moves Into the Home, the Attack Surface Moves With It
Every home visit creates a cybersecurity footprint.
A clinician may use a mobile phone, tablet, laptop, scheduling app, electronic visit verification platform, electronic medical record, email account, messaging tool, billing system, cloud storage platform, GPS-enabled app, or remote access connection. Each tool may create, receive, maintain, transmit, or access electronic protected health information.
That means every home healthcare agency must ask a hard question: Are we protecting patient data with the same seriousness that we protect patient care?
The HIPAA Security Rule establishes national standards to protect electronic protected health information through administrative, physical, and technical safeguards. Covered entities and business associates are expected to protect the confidentiality, integrity, and availability of ePHI.
This is not theoretical. Healthcare is one of the most targeted sectors for cyberattacks. The American Hospital Association, citing the FBI's 2025 Internet Crime Report, reported that healthcare and public health was the top sector targeted for cyberthreats in 2025, with hundreds of reported ransomware attacks and data breaches.
For home healthcare agencies, the risk is especially serious because many operate with:
- Lean IT teams and limited cybersecurity budgets
- Distributed workers using personal devices on home WiFi networks
- Shared devices and inconsistent access controls
- Weak password practices and inconsistent multi-factor authentication
- Heavy reliance on email with little or no phishing protection
These conditions create an attractive target for cybercriminals.
A ransomware attack against a home healthcare agency is not just an IT event. It can stop scheduling, delay care, disrupt payroll, freeze billing, expose patient data, damage referral relationships, and trigger regulatory scrutiny. A business email compromise incident can redirect payments, expose patient records, or trick staff into sending sensitive information to criminals. A compromised clinician device can become an entry point into cloud systems. A weak backup strategy can turn a recoverable incident into an existential business crisis.
The industry cannot afford to treat cybersecurity as optional.
